Case Study: NEX’O Universe

Digital Creative

 Branding

Copywriting

Web Marketing

 

 

 

Resume

CV en fançais

Taiwan Episode 台灣經歷

Art Direction

 Case Study

Life is a Series of Convergences

« Every life track I’ve gone throught should not to be perceived as a misguided road.

 Instead, each path converges with another story that always reveals a new opening. »  

A Creative Journey

My career has been a blend of paths—starting as a journalist in Taiwan, transitioning into communication in France, and bridging cultures as a business manager. Through my Digital Art Direction training, I’ve seamlessly integrated these diverse experiences into a cohesive creative identity.

Now, I aim to begin as a junior Digital Art Director in France, leveraging my multilingual and cross-cultural perspective. Beyond professional roles, I continue exploring personal projects in design, writing, and photography, driven by the belief that every path converges to shape a greater story.

 

 

 

 

2023 – Present

Professional Training

Digital Art Direction  Program

Subsidized by Région Île-de-France

Focus on graphic design, branding, digital communication, and creative project management.

This training equips me with the skills to develop innovative visual strategies and oversee creative projects across digital and print platforms.

May 2015 – June 2018
Coordinator, then Administrator
L’iriv Conseil, Cité des Métiers de Parise

2016
Communications Project Manager
Paris Observatory, France

2013 – 2014
Trilingual Business Manager
CCI France Taiwan

2012 – 2013
E-Marketing Account Manager
Keyade (Groupe WPP), Paris, France

2006 – 2011

1998 – 2005
Senior Copy Editor
United Daily News 聯合報, Taipei, Taiwan

Co-moderated a regular club dedicated to migrants/expatriates, providing vocational integration advice.

Coordinated an annual European conference attended by 70 participants from 6 European countries.

Developed the communications strategy for the newly-formed Space Pole of PSL “C²ERES” to promote NanoSatellite/CubeSat technology:

    • Conducted a comprehensive communication audit, including sector analysis and competitive intelligence, to enhance campus branding.
    • Proposed the positioning strategy for the Space Pole, planned the roadmap, and delivered the project under tight deadlines.
    • Led the website development and coordinated content production with a team of 5 professionals (including directors, administrative managers, engineers, IT programmers, and art designers).

Supported the Managing Director as the right-hand advisor, collaborating closely with board members (top country CEOs) and overseeing daily operations:

  • Facilitated intercultural communication and managed relationships as a key person in reorganization efforts.
  • Managed the Business Center (50 tenants) and co-working space (supervised 2–8 subordinates).
  • Coordinated the network of 170 Chamber members, including individuals, SMEs, and multinational corporations.
  • Conducted market research and partnership-building missions for French SMEs to identify Asian partners.

Sole trilingual consultant and coordinator for the Greater China area, managing several major accounts in the transportation sector (Air France, Europcar, Europe TGV):

  • Designed and implemented search network campaigns, including strategy development and best practices.
  • Monitored keyword bids and optimized online ad campaigns for key accounts.
  • Provided regular performance reports and ensured campaign profitability.

French Learning

Academic Studies (Master’s Degree) in France

    Experienced journalist responsible for cultural activities and daily newspaper production (600,000 copies/day):

    • Produced daily “International Affairs” or “Culture” pages, selecting sources, compiling news releases (in Chinese and English), and coordinating with reporters and multiple news centers.
    • Conducted multi-channel news analysis and reported findings to the strategy department.
    • Supervised and mentored newcomers; represented regional editors in 2000 and 2001.

    Education

    2010 – 2011

    CELSA, Paris-Sorbonne, Paris, France

    2008 – 2010 Sorbonne, Paris, France

    2006- 2007 Institut Catholique de Paris

    1998 – 2001 National Taiwan University (NTU), Taipei, Taiwan

    Master of Communication Sciences,

    • Case study on a digitization project of a newspaper toward a multi-channel media approach.

    French College Preparatory Curriculum (option: Economics)

    French as a Foreign Language Course

    Master of Journalism with Honors 

    • Awarded the WANG Ti-Wu Prize (聯合報王惕吾獎學金) for the best students in Journalism in 2000.

    Interests

    Classical Piano Playing

    Cat Caring

    Interior Decoration

    Hatha & Vinyasa Yoga